The 2 biggest mistakes marketers and advertisers make is
1) trying to create demand or desire (instead of taking the time and care to channel existing desire)
2) asking too much from your audience too soon (forgetting to meet them where they’re at)
These are basic fundamentals of good advertising that are widely neglected almost universally in favor of “formulas”, shiny tools, “hacks”, tricks, etc.
Said another way, these mistakes arise when the BUSINESS creates ads that the BUSINESS wants, at the expense of their prospects.
Pull your head out of your AI for 10 seconds and revisit the fundamentals of proper salesmanship before trying anything cute or fancy.
