Hey there, my name is 

Mike Cassman...

… seminary drop-out turned direct response copywriter.

And if you need expert-crafted, conversion-focused landing pages… then you’ve come to exactly the right place.

Hi there, it’s Mike.

Me circa 2016 with a head full of pious dreams.

Nearly 6 years of old-school Catholic seminary training taught me to use persuasion and human psychology to convert sinners into saints.

Now I use the same techniques to convert your prospects into raving customers.

Funny story… I stumbled into copywriting by accident when I got fired from my Art Department job at the seminary and moved into their PR/marketing department. For nearly 3 years I created:

  • Web copy
  • Social media copy
  • Press releases
  • Print ads
  • Blog posts
  • Video scripts
  • Edited the newsletter and seminary magazine
  • And more!

But that’s not even close to the full story about how seminary turned me into a copywriter.

1000-year-old monk traditions taught me stuff like:

Rhetoric 🤩

  • How to understand your audience
  • Connect with them 
  • Build trust and rapport
  • Use language to persuade them to action

Logic 🤔

  • How to craft bullet-proof arguments to create unquestionable proof
  • Anticipate and dismantle objections
  • Create a convincing and compelling narrative

Philosophy 🤯

  • How to break down complex ideas into their smallest parts
  • Quickly understand things and solve problems
  • Identify the “what” “why” and “how” behind human behavior
  • Create ordered systems and optimized processes

Psychology 🧐

  • How to understand the inner workings of the human heart and mind
  • Empathize with your audience
  • Tap into their hidden fears and desires to solve their problems

Sounds a lot like good ol’ fashioned street-level salesmanship… right?

Well, I also learned how to put it all into print:

Writing 😍

  • How to create a clear, concise and precise message for your prospect
  • Perfect and multiply your message to get a desired response

After leaving seminary I discovered a few legendary ads from John Carlton and Gary Halbert… I INSTANTLY fell head-over-heels in love with the art of advertising.

Their writing was freaking ingenious, utterly addictive and irresistibly dangerous to their target audience.

They intertwined logic and emotion with surgical precision and skill…

They wove enrapturing narratives blending empathy with persuasion, story with salesmanship and ripped people out of their miserable monotony to reveal that the happiness they dream of is actually possible…

It was beautiful. It was art. 


So I locked myself in a room for 3 months gorging my brain on the choicest works in direct response copywriting and sales psychology. (yeah it’s weird, but I lived like a monk for 6 years so it felt pretty normal to me.)

When I finally emerged… I knew this is what I wanted.

My hands practically twitched with raging desire to pick up the pen and crank out “control” copy just like my copywriting heroes.

Meeting one of my copywriting heroes and mentor, Kevin Rogers.

So I started a freelance copywriting business, wrote a book, and reinvested in my copywriting art with trainings, seminars and high-level copywriting masterminds like Copy Chief’s Accelerator.

Now I help my clients get more high-value customers using my RING Writing System to create the most powerful and effective copywriting possible.

I specialize in 3 copy assets:

  • Lead magnets
  • Email copy
  • Landing pages

So I could build out your whole funnel if you want…

And I have a growing list of happy customers and success stories, would you like to be next?

If so, click here and let’s talk.

Mike Cassman