For the more curious explorer wanting a more complete “about” page, I suppose I wrote this for you.

So let’s begin…

I’ve been a direct response copywriter since 2021 and I’m a perpetual student of sales, marketing and human psychology.

Creating compelling and persuasive sales messages that captivate and resonate with audiences is my profession and passion.

I’ve successfully freelanced my copywriting and marketing services as well as worked in-house for 8 and 9 figure brands since a dramatic “career shift” in 2021. 

You came here for the story, so here it is…

I was raised Catholic – oldest of 14. Mostly home-schooled with spurts of attendance at both private and public schools.

In my final two years of high school, I took courses and unpaid internships in marketing and copywriting. At 17 years old, I helped a humble “corn-fed country boy” (actually the founder of a multi-million dollar Direct Mail business and close friend collaborator of Gary Halbert and John Carlton), plan and implement a social media awareness campaign for a new product launch. So you could said I got started young. But then there came a HUGE twist.

Being raised in a pretty seriously Catholic family, instead of pursuing the professional path, I decided to go the religious route.

After graduation, I entered seminary to become a Catholic priest and pursued that goal for nearly six years.

During that time I received an extraordinary education in humanities, philosophy, psychology, rhetoric and writing.

Most importantly, these years taught me how to think critically and order my thoughts, quickly grasp new concepts, reduce complex ideas into their simplest parts and identify common-sense solutions to efficiently solve problems.

Believe it or not, I use what I learned from seminary in my advertising work every day…

After my six years (I still had a few more to go), I came to realize that religious life was not the path for me, and so I left.

At 25 I returned to the workforce about where I left it all those years ago as a part-time unpaid copywriting intern. My resume was a joke… Chick-Fil-A and Coca-Cola were the highlights…

I didn’t have a degree since I didn’t get ordained a priest and I didn’t have a dollar of my own earning to support myself.

Thanks to my generous and loving family, I had a place to sleep, a car to drive and food to eat. And a number of my friends (God bless them), gave me a gift of $250 to help me “start anew.”

By day two after leaving seminary I’d spent nearly all of it on piecing together a home office to get to work as quickly as possible.

With a collection of top-notch marketing and copywriting resources, a new laptop, snowball microphone, ergonomic Logitech Bluetooth mouse with a sticky left click button and a borrowed computer monitor I set out on my new journey.

I spent the next several months, nearly a year in fact, voraciously reading, watching, and listening to any direct response marketing material I could get my hands on. I put them on a loop, submerging myself constantly, in the writings, lectures and courses offered by the world’s greatest marketers.

All the while I was scraping for clients to start making some kind of living. I did work for free for family and friends to hone my skills and get experience. When I finally did start getting clients, I learned quickly the do’s and don’ts of client relationships, got beat up a little bit at times, but not as badly as others have.

But one thing I always kept in my mind continues to serve me well, “Learn at every moment.”

I still keep up this regimen to some degree, although I now spend less time studying and more time putting what I’ve learned into practice, which is both the source of my livelihood and a continuation of the learning process.

Since then I’ve worked with private clients, marketing agencies or accepted longer-term in-house copywriting positions.

Notably, in 2023 I accepted a copywriting position at Cardone Training Technologies, a 9-figure titan in the sales, marketing and business education space. Over the course of 3 years I climbed the ranks becoming the top copywriter, leading the copy team and chiefing junior writers.

The copy I created during those years easily generated multiple 7-figures and counting… as much of it was still being run by the time that relationship ended in early 2026. The lessons I learned (I was chiefed for nearly 2 years by wildly successful Agora Financial copywriter), were absolutely invaluable.

I’m on a mission to provide the best possible service to as many of my ideal clients as I can and make good money doing it. I strive to always learn, grow and improve my craft, and if I can, share my knowledge with others so that they can improve their own lives in whatever little ways they can.