One of the most horrific deceptions about digital marketing is this: “Since producing content online is cheap, you can afford to cheapen your message and spew a flood of content and see what sticks.”
A lot of folks believe this, but there’s a serious problem. Every word you produce reflects on you and impacts your target audience. They’re not inanimate objects. They’re not just mindless feeders for your content.
If you produce garbage content, you hurt yourself, your business, your offers, and your audience. Which, eventually, and rightfully will hurt your bottom line.
Don’t cut corners simply because you’re using cheap media to communicate your message.
