The CORE Qualities Of Great Copy
“Witty” “punchy” “trendy” “tantalizing” “funny”. Those are qualities many people think make a good ad. But here’s the un-sexy truth. Many times it’s the most
Immortal Advertising
“Witty” “punchy” “trendy” “tantalizing” “funny”. Those are qualities many people think make a good ad. But here’s the un-sexy truth. Many times it’s the most
As I’ve coached, vetted or critiqued copywriters, one of the most common mistakes I see is over-reliance on their “Swipe File.” For sure, Swipe Files
AI-dependence is devouring people’s ability to think. That’s bad news for marketers, because it multiplies mediocrity and stifles potential marketing talent in new recruits. The
In advertising, the control is your enemy. Never rest on your laurels. After momentary celebration acknowledging a new Top Performing Ad, put the tactical gear
If you create a winning ad or promotion, never use it only once! You already put in all the work, time and resources to create
If you want to succeed selling 1-to-many, you must understand, that the primary determinant of your success is your LIST. Your audience of prospects is
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