Michael Cassman

Pro Copy Tip #18

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Assume you’re wrong… You’re not selling what you think you’re selling…

You are NOT your customer. Don’t assume you’re prospect thinks about things exactly the way you do.

Get out of your head and get into theirs!

Join the conversation already going on in your prospects’ minds.

Give him a million reasons to buy and eliminate all the conscious and unconscious arguments inside his head that are preventing him from pulling the trigger.

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