Michael Cassman

Pro Copy Tip #20

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It’s not just what you say, but when you say it.

Here’s a really simple but invaluable truth:

SEQUENCE MATTERS

If you have the best copy in the universe but you ask too much too soon, you’ll fall on your face.

Just like how you can’t ask a girl to marry you on the first date, you can’t ask a prospect to buy from you until you create a strong connection and provide real value!

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