Michael Cassman

Pro Copy Tip #3

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There’s A Difference Between Writing Long Copy And Writing “Long-winded” Copy…

Long copy fleshes out every juicy detail that entices and excites your prospect.

Is there a lot there?

Sure… But every word and relevant to the reader…

Long-winded copy is fluff, tangents, wandering, rambling…

It’s copy that’s full of hot air that doesn’t move the reader forward in the sales process. And worse, bores them to tears and breaks any connection you may have had with them.

Throw this garbage in the trash…

If you’re gonna write long copy, make damn sure every word is relevant…

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