Hey I’m Mike Cassman.
I craft world-class promotions to increase revenue for powerful brands producing powerful products that build powerful men…
Direct Response Marketer | 9-Figure Copywriter | Copy Chief | “Male Optimization” Niche Specialist | Email Marketing Strategist
Do You Offer A Product That Supports Masculine Excellence In Any Of The 3 Dimensions Of Life?
Body
Supplements
Fitness
Diets
Mind
Resilience
Ambition
Wisdom
Action
Life Mastery
Leadership
Discipline
If so, keep reading…
Because I have an important question for you…
Don't you want more money?
Don't you want more leads and sales?
Yes?
Well that’s perfect… you’ve come to exactly the right place.
I can help you.
And we only need 3 things to make the magic happen:
1. A great product or service
2. A hungry audience
3. SUPERIOR Advertising
Here are 9 ways I can help you get more money rolling in every month…
Big-Ass Webinar Launch System (BAWLS) + Full Sales Funnel Strategy & Copy
Let me install a NEW revenue stream into your business that can pay you over and over again with minimal recurring expense! I will produce a complete “Webinar Launch” package including DFY implementation strategy covering the entire launch cycle, before, during and after the webinar launches.
What I’ll give you is an all-inclusive Webinar Launch SYSTEM that you can repeat, duplicate, update, revise and use as a template for a practically infinite number of webinar launches in your business.
You know the types of super-profitable webinar funnels run by folks like Russel Brunson, Tony Robbins, Grant Cardone and Alex Hormozi…? That’s my bread and butter.
I’ve studied webinars and webinar funnels relentlessly. Dissected and reverse-engineered them. I created every copy asset that makes them possible dozens of times at the highest level. In a word, I’ve mastered the art of the Big Webinar Launch.
With the “Big-Ass Webinar Launch System” you’ll get a long-form webinar script following proven conversion strategies, custom-tailored to attract your ideal prospect and turn them into paying customers. (If you don’t know what to pitch on the webinar, I’ll help you brainstorm or craft an irresistible offer.)
I’ll plan out the entire webinar promotional calendar from beginning to end. Email, SMS, paid ads, organic social, everything you need to get more people to sign up. You’ll get dozens of ready-to-deploy sales copy assets to generate leads, maximize webinar optins, increase show up rate, convert leads into customers, turn one sale into many, convert “no” into “yes,” recover lost leads and capitalize on every conversion you make.
I’ll give you every single piece of an intricate Webinar Launch puzzle… from pre-launch promotion, to final cart close (and beyond!) All you have to do is take what I give you and plug it into your business.
Here are just a few of the core deliverables you’ll get:
- Offer consultation & brainstorming
- DFY webinar promotional calendar
- Long-form webinar script
- Webinar promo emails
- Lead gen social media ads
- Conversion-optimized landing pages (for all parts of the funnel)
- Automated sales email sequences
- SMS and organic social copy
- (Additonal add-ons are available by request)
- And more…
This is one of the most in-depth, high-impact and highly time and labor intensive services I offer. I’m happy to do it – I love it actually – but it requires great mutual trust and commitment between me and you, so I’m very selective about who I offer this to.
I won’t just be “a vendor” offering you a “widget.” I’ll be your teammate, collaborator and quasi-partner working to install a proven, high-leverage system into your business to become a permanent new flow of leads and revenue for as long as you use it.
Once it’s installed, we can go our separate ways… OR we can capitalize on the work we’ve done and improve through several iterations, test, re-launch, set up a recurring launch cadence, create new webinars and launch them… the possibilities (and profits) are potentially endless.
Want me to do for you what I’ve done for world renowned TITANS doing hundreds of millions per year in revenue?
Long-Form VSL + Full Funnel Strategy & Copy
Long-form VSLs are quite possibly the highest-leverage sales assets on the planet. Which is why the two most profitably industries on earth (Finance and Health/Beauty) rely heavily on long-form VSLs.
They’re premium. They’re time-consuming. But when done well, they’re wildly profitable and print money practically on auto-pilot.
I will give you a Long-form VSL script plus all of copy you need for a complete VSL sales funnel. This is an all-in-one package of high-value, conversion-focused assets plus DFY strategy needed to implement them to maximize profits month after month.
The core package includes copy for:
- Long-form VSL script (45-60 minutes)
- VSL landing page
- Paid Ads to push social media traffic to the VSL
- Emails to push your subscribers to the VSL
- Checkout page
- Upsell Page(s)
- Downsell Page(s)
- Abandon Checkout Email Sequence
- Extended Follow Up (Win-back) Email Sequence
- Additional copy assets or variations can be added upon request.
I map out the strategy. I create the copy. I deliver it all to you on a silver platter. I can even help craft the offer, upsells and downsells if you need me to.
This is the most all-inclusive package I offer – by far the best way to get the most “bang for your buck” working with me.
“Weapon Of War” Controls
I will give you “ala carte” conversion-optimized sales copy assets using my Weapon Of War Sales Copy System. The smartest (most profitable) way to use this service is to prioritize my efforts on high-leverage assets like:
- Automated Email Sales Sequences
- Launch Campaigns
- Long-form VSLs
- Sales Letters
- Webinars (both for lead gen, low ticket and high-ticket offers)
- Upsell pages for existing sales funnels
- Facebook video ads (non-ecom)
“Beat The Best”
I will make it my mission in life to beat your current control. If I don’t beat it. I’ll give it a second attempt free of charge. If I still fail to beat your control, I’ll refund 50% of my fee and offer a reference to another copywriter if you choose.
Shatterpoint Conversion Audit
I will analyze, review and dissect high-value sales assets for strengths, weaknesses, opportunities and threats. You’ll receive a Findings Report and 1-on-1 access to me for review and strategy to improve weak points.
“Borrow My Brain”
Rent my sales, marketing and advertising expertise to strategize on offers, products, funnels, email strategy or come up with solutions to increase conversion and performance.
Lead Gen Machine
I will produce copy for a new front end offer or lead magnet to open a new door for prospects to enter your ecosystem. You’ll get the core asset, plus full-funnel copy including landing pages, email sequences and ads. Optional upgrades for bump offer ideas upsells and downsell pages or extended email follow up campaigns.
DFY Sales Email Sequences
I will write carefully and strategically crafted email sequences designed to maximize your conversions and revenue through email. You’ll benefit from the same email sales copy system I developed working for a 9-figure titan in the sales and marketing space consistently hitting 30%-40% open rates and generating multiple 7-figures.
Copy Chiefing (Fractional)
I will chief your writers, work with leadership and management to strategize and implement marketing and ad campaigns, review and edit all front facing copy. NOTE: I do not offer this service full-time, it is offered on a fractional, contract-basis.
Copy Coaching
I’m now accepting “Padawans.” (Hopefully you get the reference?) I offer 1-on-1 copywriting coaching for copywriters who want to take their craft and careers to the next level. (Minimum 3 years of copywriting experience required). Spots are extremely limited.
Something Else?
Have a project that’s copywriting/marketing related but don’t see exactly what you’re looking for?
That doesn’t mean I can’t help! Hit the button below describing your project and I’ll reach out to see if I can help (or if I know someone who can!)
Before we go any further here’s what you should know about me…
- I’ve dedicated over 1000+ hours to studying old-school direct response marketing from legends like Claude Hopkins, John Carlton, Gary Halbert, Gary Bencivenga and more... if you're not cool with that, we're probably not gonna click
- I was chiefed for 2 years by one of the best of the BEST copywriters at Agora
- Worked for 3 years with Grant Cardone as a copywriter, then Senior Copywriter and interim Copy Chief (in all but name). Crafted most control copy (much of it still running)
- I’m a Brand Ambassador and Copywriting Coach for Kevin Rogers’ COPY CHIEF, and rank in the top 3% of his exclusive copywriting community.
- I authored “Five Steps to Sell”, an introductory guide to the art of writing ads that sell.
- I've generated multiple 7-figures through email and 100s of thousands of leads through paid media
- I wrote an award-winning ad that beat some of the best copywriters in the industry
- I’ve received high praise from copywriters almost nobody can afford to hire.
- Want to know more about me? Click here.
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Here's what people say about my work...
Mike, your copy is solid… you’ve got the goods.
Kevin Rogers
Founder of Copy Chief & A-List Copywriter
Working with Michael is stress-free; he communicates exceptionally well and delivers amazing, persuasive copy that speaks to the hearts and minds of audiences. A+ service.
Loren Strand
TasksDoneRight.com
Your ad gave me writer’s envy… it’s brilliant!
Daniel Throssell
A-List Email Copywriter
Mike doubled our open rates and created highly-engaging copy ahead of schedule!
Lisa Merkatoris
General Manager | Going Integrative Plus
KILLER COPY… absolutely brilliant!
Tommy Lentsch
Producer/Actor | “Black-ish”
You wrote a kick-ass ad! Amazing job!
Rachel Mazza
Chief Marketing Officer | Copy Chief
Mike is a diamond in the rough! He nailed our voice and the copy was spot-on.
Ginger Baily
Marketing Manager | Medici
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