Hi there, my name is Mike Cassman. 

I help business owners and marketers get more leads and sales…

…by crafting compelling and conversion-focused landing pages and email.


Award-Winning Copywriter | Copy Chief® Band Ambassador | Copywriting Coach | Direct Repsonse Marketing Strategist | Author

Trusted by...

Lemme guess…

You want to get more customers?


Perfect… you’ve come to exactly the right place. I can help you.

And you only need 3 things to make it happen:

1. A great product or service 

2. A hungry audience 


Give me 1 and 2, and I’ll give you world-class sales copy to:

Mike Cassman

Direct Response Copywriter

But before we go any further here’s what you should know about me…

Need great sales copy?

Here's what people say about my work...

Mike, your copy is solid… you’ve got the goods.


Kevin Rogers

Founder of Copy Chief & A-List Copywriter

Working with Michael is stress-free; he communicates exceptionally well and delivers amazing, persuasive copy that speaks to the hearts and minds of audiences.  A+ service.

loren strand profile 300 px

Loren Strand


Your ad gave me writer’s envy… it’s brilliant!


Daniel Throssell

A-List Email Copywriter

Mike doubled our open rates and created highly-engaging copy ahead of schedule!


Lisa Merkatoris

General Manager | Going Integrative Plus

KILLER COPY… absolutely brilliant!


Tommy Lentsch

Producer/Actor | “Black-ish”

You wrote a kick-ass ad! Amazing job!


Rachel Mazza

Chief Marketing Officer | Copy Chief

Mike is a diamond in the rough! He nailed our voice and the copy was spot-on.


Ginger Baily

Marketing Manager | Medici

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