Hey I’m Mike Cassman.
I craft world-class promotions to increase revenue for powerful brands producing powerful products that build powerful men…
Direct Response Marketer | 9-Figure Copywriter | Copy Chief | “Male Optimization” Niche Specialist | Email Marketing Strategist
Do You Offer A Product Or Service That Supports Masculine Excellence In Any (Or All) Of The 3 Dimensions Of Life?
Body
Supplements
Fitness
Diets
Mind
Resilience
Ambition
Wisdom
Action
Self Mastery
Leadership
Discipline
If so… keep reading…
Because I have an important question for you…
Don't you want more money?
Don't you want more leads and sales?
Yes?
Perfect… you’ve come to exactly the right place.
I can help you.
And we only need 3 things to make the magic happen:
1. A great product or service
2. A hungry audience
3. SUPERIOR Advertising
Here are 9 ways I can help you get more money rolling in every month…
Long-Form VSL + Full Funnel Strategy & Copy
I will give you a Long-form VSL script plus all of copy you need for a complete funnel. This is an all-in-one package of high-value, conversion-focused assets plus DFY strategy needed to implement them to maximize profits month after month.
The core package includes copy for:
- Long-form VSL script (45-60 minutes)
- VSL landing page
- Paid Ads to push social media traffic to the VSL
- Emails to push your subscribers to the VSL
- Checkout page
- Upsell Page(s)
- Downsell Page(s)
- Abandon Checkout Email Sequence
- Extended Follow Up (Win-back) Email Sequence
- Additional copy assets or variations can be added upon request.
This is the most all-inclusive package I offer – by far the best way to get the most “bang for your buck” working with me.
“Weapon Of War” Controls
I will give you “ala carte” conversion-optimized sales copy assets using my Weapon Of War Sales Copy System. The smartest (most profitable) way to use this service is to prioritize my efforts on high-leverage assets like:
- Automated Email Sales Sequences
- Launch Campaigns
- Long-form VSLs
- Sales Letters
- Webinars (both for lead gen, low ticket and high-ticket offers)
- Upsell pages for existing sales funnels
- Facebook video ads (non-ecom)
“Beat The Best”
I will make it my mission in life to beat your current control. If I don’t beat it. I’ll give it a second attempt free of charge. If I still fail to beat your control, I’ll refund 50% of my fee and offer a reference to another copywriter if you choose.
Shatterpoint Conversion Audit
I will analyze, review and dissect high-value sales assets for strengths, weaknesses, opportunities and threats. You’ll receive a Findings Report and 1-on-1 access to me for review and strategy to improve weak points.
“Borrow My Brain”
Rent my sales, marketing and advertising expertise to strategize on offers, products, funnels, email strategy or come up with solutions to increase conversion and performance.
Lead Gen Machine
I will produce copy for a new front end offer or lead magnet to open a new door for prospects to enter your ecosystem. You’ll get the core asset, plus full-funnel copy including landing pages, email sequences and ads. Optional upgrades for bump offer ideas upsells and downsell pages or extended email follow up campaigns.
DFY Sales Email Sequences
I will write carefully and strategically crafted email sequences designed to maximize your conversions and revenue through email. You’ll benefit from the same email sales copy system I developed working for a 9-figure titan in the sales and marketing space consistently hitting 30%-40% open rates and generating multiple 7-figures.
Copy Chiefing (Fractional)
I will chief your writers, work with leadership and management to strategize and implement marketing and ad campaigns, review and edit all front facing copy. NOTE: I do not offer this service full-time, it is offered on a fractional, contract-basis.
Copy Coaching
I’m now accepting “Padawans.” (Hopefully you get the reference?) I offer 1-on-1 copywriting coaching for copywriters who want to take their craft and careers to the next level. (Minimum 3 years of copywriting experience required). Spots are extremely limited.
Something Else?
Have a project that’s copywriting/marketing related but don’t see exactly what you’re looking for?
That doesn’t mean I can’t help! Hit the button below describing your project and I’ll reach out to see if I can help (or if I know someone who can!)
Before we go any further here’s what you should know about me…
- I’ve dedicated over 1000+ hours to studying old-school direct response marketing from legends like Claude Hopkins, John Carlton, Gary Halbert, Gary Bencivenga and more... if you're not cool with that, we're probably not gonna click
- I was chiefed for 2 years by one of the best of the BEST copywriters at Agora
- Worked for 3 years with Grant Cardone as a copywriter, then Senior Copywriter and interim Copy Chief (in all but name). Crafted most control copy (much of it still running)
- I’m a Brand Ambassador and Copywriting Coach for Kevin Rogers’ COPY CHIEF, and rank in the top 3% of his exclusive copywriting community.
- I authored “Five Steps to Sell”, an introductory guide to the art of writing ads that sell.
- I've generated multiple 7-figures through email and 100s of thousands of leads through paid media
- I wrote an award-winning ad that beat some of the best copywriters in the industry
- I’ve received high praise from copywriters almost nobody can afford to hire.
- Want to know more about me? Click here.
Trusted by...
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Here's what people say about my work...
Mike, your copy is solid… you’ve got the goods.
Kevin Rogers
Founder of Copy Chief & A-List Copywriter
Working with Michael is stress-free; he communicates exceptionally well and delivers amazing, persuasive copy that speaks to the hearts and minds of audiences. A+ service.
Loren Strand
TasksDoneRight.com
Your ad gave me writer’s envy… it’s brilliant!
Daniel Throssell
A-List Email Copywriter
Mike doubled our open rates and created highly-engaging copy ahead of schedule!
Lisa Merkatoris
General Manager | Going Integrative Plus
KILLER COPY… absolutely brilliant!
Tommy Lentsch
Producer/Actor | “Black-ish”
You wrote a kick-ass ad! Amazing job!
Rachel Mazza
Chief Marketing Officer | Copy Chief
Mike is a diamond in the rough! He nailed our voice and the copy was spot-on.
Ginger Baily
Marketing Manager | Medici
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