Michael Cassman

Weekend Roundup 01/14/23

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Work is work, but if you’re lucky it can be way more than that.
A few months ago I joined the Copy Chief Accelerator mastermind. It’s fast-tracked my skill development, copywriting expertise and was – by far – one of the best decisions of my career.

There’s nothing like contributing to a whole community of all-star pro copywriters who watch your back and support you on the writer’s journey.

I’ve never been happier watching my writing get shredded by loving and constructive criticism while honing the craft with some of the best training in the industry. And the personal Copy Coaching has been life-changing. (thanks Melanie Warren)

Love these people like family!

Special thanks 🙂 Maria UrzuaJimmy ParentChris OrzechowskiAngie ColeeBrenna McGowanChris PearsonAmanda PoldenAnnie Aaroe



Just made a big move into a strange land in northern Kentucky. All the change, stress and rebuilding’s got me thinking about one of the best pieces of career advice ever:

“Be patient and give yourself some grace.” (A bald A-list copywriter with a big heart aka Kevin Rogers)

The fact is, any big change in your work or personal life comes with a learning curve and it’s NOT gonna be perfect right off the bat.

And that leads to another amazing piece of career advice:

“Anything worth doing is worth doing poorly.” (Copywriting legend Gary Halbert)

Put those two together and you get something like:

“If what you’re doing is worth doing, be patient with yourself, and give yourself permission to screw up as you learn the ropes.”

If you’ve got a lot going on in life, remember that. Don’t beat yourself up.

Be patient and give yourself some grace. And keep chuggin’ along.



🎵Now I don’t blame him ’cause he run and hid,
But the meanest thing that my daddy ever did,
Was before he left, he went and named me Sue🎶… “A Boy Named Sue” by The Man In Black 👇

It’s a wholesome classic.

A drunkard father gave his baby boy a baby girl’s name and the baby boy suffered ridicule his whole life for it. One of the song’s main themes is that a name dramatically impacts the life of its owner.

It’s your first impression in your listeners’ ears.

It sparks either:

🟡or indifference

So unlike Sue’s drunkard daddy, unless you want your kid to suffer a life of mockery, you gotta put in serious time and thought energy to invent a great name.

It’s the same in business. The wrong name will make you invisible to your ideal customers. They won’t know you and won’t care to know you. Cause you failed to reel them in from the first impression on their eardrums or eyeballs.

A bad name condemns you to the utter abyss of forgettable-ness…

…while the right one can attract your ideal prospects in droves.

They’ll flock to you like moths to a flame.

The right name will spark a raging fire in their hearts… they’ll rush with breathless desire begging you, “Please, my love, tell me more.”

And if you want some help finding the perfect name for your brand, product or kid or whatever…

Hit up Avi Webb, he’s a naming expert and his philosophy of names is spot on. (Link in the comments)

Have a good day, my friend.


Sweeeet! So honored to get a shoutout from my copywriting mentor and friend Kevin Rogers, founder of Copy Chief. He’s helped me so much on my writing journey through all the ups and downs.



BIG NEWS: 𝗜 𝗮𝗺 𝗻𝗼𝘄 𝗮𝗻 𝗮𝘄𝗮𝗿𝗱-𝘄𝗶𝗻𝗻𝗶𝗻𝗴 𝗰𝗼𝗽𝘆𝘄𝗿𝗶𝘁𝗲𝗿! 🤩 I’ve never shared this publicly, but I’m excited to finally reveal my 𝘰𝘶𝘵𝘳𝘢𝘨𝘦𝘰𝘶𝘴 award-winning Bike Ad and the copywriting secrets behind it.

Find the link to the ad and full breakdown in the comments.

Special thanks to Justin BlackmanCraig SchoolkateMelanie WarrenRachel MazzaJimmy ParentKevin Rogers for all the kind words!


I’ll never forget. It was a few nights after falling out of seminary. I was sitting with my dad drinking a whisky… pondering my future in flux when he asked, “have you ever read John Carlton?” That was the spark that ignited my passion for copywriting which led me to where I am now.

Special thanks to my dad Jeff Cassman who truly is my first mentor not just in copywriting but in every sense of the word. You teach me so much and inspire me in many ways.

Dad, thank you.


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